Graphic design is a passion which has always accompanied me. I deepened it during my academic studies and I have been dealing with graphic design professionally for over four years. To me graphic design is a lifestyle, a way of being and acting: the great daily challenge of making ideas visible and concrete. Graphic Design is about observing people, visualising worlds,understanding target audience, marketing communications, design principles. It’s all so challenging and yet so engaging and interesting: a beautiful never-ending lesson.

The key to good branding is listening. Just by listening to the customers is possible to understand their mission and values and to create an adequate, unique and satisfying name and image: the fundamental bases to develop an effective communication strategy. Branding: logo design, brand identity, brand strategy

I'm a self-taught illustrator. I was born with a pencil in my hand, I've been drawing for as long as I can remember. Street art was my source of inspiration, my starting point. Curiosity leads me to constantly experiment with new and different artistic mediums and techniques: digital art, watercolor, oil pastels, pencil drawing, acrylic and oil painting etc.

I studied at ABAV – Academy of Fine Arts of Verona and I graduated with honors in Art & Design with a thesis on a motorcycle helmet design project with an integrated action cam. During those years, I studied industrial design, product design, 3d modeling, 2d technical drawing, interior and exhibition design. From the past four years I've been working as a designer in an italian ceramic company where I deal with product design projects and manage the development and the final production of interior design products.